So let's talk about the new ideas shared at TEDxZurich. I mean all the talks are worth mentioning, but this is just a summary of what impressed me the most. As an applied psychologist, I found talks related to these topics inspiring, but even brand new topics gave my brain something to think about.
- Jan Friden shared new research to help people who have suffered a spinal injury and are now paralized. It's not possible to take the tendon/ligament from the elbow and surgically stretch is to the hand for better contract over the thumb.
- Lily Asquith who works at CERN with the huge Atlas detector shared a new kind of graph called a listening map. Rather than data being presented graphically, her results are presented audibly. It was the first time I had heard a "data symphony".
- Suzy Moat decoded us and our online behaviour. Did you know that residence of countries with high GDP are more likely to search for future financial information online? When this kind of search activity increases, a stock market dip is likely to follow.
- Fellow marketer Sean Dromgoole instructed us to invite converstaion about a brand through a gift.
- Gerd Gigerenzer shared that teaching people to become risk literate would do more to save lives than investing more in cancer research. They'd actually be able to understand what the research results mean!
- Judith Simon talked about protecting ourselves online from being tracked. If "they" have the right to track, we have the right to defend, it's just a matter of knowing how! Try TrackMeNot or Ghostery.
- Rolf Pfeifer introduced us to his Roboy - a robot with muscles instead of motors for joints. This was a concept I had never thought of before. Most robots function with motors. Roboy functions mechanically just like our muscles, bones and tendons contract and release.
And now, some impressions of the day.
|Jessica Reed of ZocaloGroup and me.|
|Mahima of LoveSilence and Desiree of Steinmann International.|
|Miki Adderley performing arial silks for us.|
|Roboy being shy after getting a kiss from the hostess.|
Pictures (mostly) courtesy of NZZ.