50 Ways to Energize Your Social Audience

Most social audiences aren't captured overnight. You have to invest time and care into building these online relationships. Breath new life into your network with these 50 tips.

  1. Inspire them.
  2. Connect with them in an authentic, human way.
  3. Entertain them.
  4. Educate them.
  5. Empower them.
  6. Listen more than you talk.
  7. Learn early on it’s not about you, it’s about them.
  8. Know them well. What keeps them up at night? What problems do they have that you can help solve? Prioritize your audiences and align your social media efforts to business goals and audience needs.
  9. Want their friendship and authentic relationship more than you want their follow, like, or visit to your blog.
  10. Don’t take their trust for granted. Just because they trusted you with their email address or connected with you on LinkedIn doesn’t mean you should take advantage of it and spam them.
  11. Leave a good first and last impression with every visit to your blog, website and social network profile.
  12. Respect their time, attention and presence in your social community.
  13. Never take their membership in your community or readership of your blog for granted.
  14. Don’t over burden them with requests to like, tweet, retweet and share.
  15. Make them feel emotion of any kind. Make them belly laugh or do the happy cry.
  16. Tell them stories that they can relate to.
  17. Communicate with them in words they speak and understand.
  18. Help build them. Help them build their knowledge, business, worth and brand.
  19. Help them solve problems.
  20. Help them be better.
  21. Help them do more with less and drive efficiencies.
  22. Offer them something unique. Give them something more than they can get with a simple, expected Google search. Serve them up the unexpected, not status quo!
  23. Help them connect with others.
  24. Help them obtain new business and referrals.
  25. Encourage them to share their best stuff.
  26. Help them transform their life or business.
  27. Help them break an old and bad habit.
  28. Help them start new healthy habits.
  29. Help them find new resources offered by others.
  30. Help them learn new words, phrases and their meaning.
  31. Help them better communicate with their peers.
  32. Make them feel cared for.
  33. Help them feel part of your community.
  34. Treat them as a human being, not a number of your fan base.
  35. Help them obtain visibility for their work, content or business.
  36. Invite them to join your communities. They may not know they exist.
  37. Host an online or offline event to bring community members together and build deeper relationships.
  38. Pick up the phone and have a real conversation.
  39. Simply be their sunshine on a rainy day.
  40. Respond in a timely manner when they ask you a question.
  41. Give credit where credit is due. If a community member inspires a blog post or other content, give them full credit and public acknowledgement.
  42. Leave your own turf sometimes. Visit other people’s blogs, social communities etc.
  43. Give them something compelling to remember you by.
  44. Share the social love. Visit their blog or networks where they are sharing great content. If you like what you see, share it with your community.
  45. Don’t give social love with an expectation of return. Give to give, not give to get.
  46. Keep it real. There is only one you so be that person or that brand, period.
  47. Acknowledge your community is made up of human beings. Humans are not perfect and make mistakes. Allow for mistakes and deal with them as a human.
  48. Post community guidelines and communicate openly why you have such guidelines.
  49. Empower people within your community to become organic leaders. Encourage them to teach one another and help each other grow.
  50. Provide them the most relevant, valuable content and conversation possible. Create a content editorial calendar to help you plan, organize and deliver the most engaging and helpful content you can offer.

Get more tips at the original post here.