Recent Course about LinkedIn and Facebook

In late March I gave my third Curious Course about social media marketing. We focused on the psychology of why people use social media and how businesses can play off these motives to market their brand, how to better use Facebook and LinkedIn and discussed some third party tools to help manage our social media and make it a success!

If you didn't get a chance to attend the course, you can review the slides on SlideShare and see pictures on Curious Courses' Facebook page. 

And keep your eyes and ears open for a future very hands on Facebook course...

Social NETWORK vs. social PLATFORM and how to use both

What's the difference between a social network and a social platform? Is there a difference at all. YES! There certainly is.

Social networks are more like real-life networking events. Some examples are Facebook, Twitter, LinkedIn, Google Plus and Pinterest to some degree.

Social platforms allow for establishing credibility and expertise while creating an opportunity for engagement and discussion. YouTube, blogging, podcasts and SlideShare are perfect examples of social platforms.

Use these social sites by analyzing ONE network and ONE platform that your audience is using. Start by maintaining and cultivating contacts via your chosen sites before moving on to others.

Need more ideas? Just give me a ring.