1. Assess your reputation. Find out what people on blogs, social media and other websites are saying about your brand.
2. Monitor and address your reputation. Use Google Alerts for easy monitoring of terms related to your brand. If you find someone saying something negative about your brand, practice good customer service and follow-up with them. If it's an issue that can be fixed, take sets within your business to do so.
3. Build and promote your reputation. Collect reviews and testimonials from happy customers. Shares these comments via your network.
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