Social & Content Marketing: time management

Showing posts with label time management. Show all posts

What's dinner with a social media marketer like?

Here's your answer. According to my poor husband, at least. He's the one that found this little cartoon!

Social media marketing in just 30 minutes

I know how it is. At the start of the work day you have every intention to finally catch-up on your social media marketing. Somehow, as the day goes on, you do manage to schedule new clients, prepare invoices and write a presentation, but ... where did the time for social media go?! Well let me ask you, do you have 30 minutes a day to spare? That's all it takes to have a good, strong social media presence.

Don't waste another minute and start following these tips on the infographic below:

10 minutes on Twitter to respond, schedule and share
6 minutes on Facebook to like and share
6 minutes on LinkedIn to promote, comment and question
4 minutes on Pinterest to pin and interact
2 minutes on GooglePlus to share and converse
2 minutes on Instagram to share visual content

Balancing social media with "real work"

Where is the line between being a smart business leader and getting too wrapped up in social media marketing? It can be hard to focus on the things that really matter for your business, while giving it that extra support with social media. Here are 7 non-overwhelming ways to walk the fine line between social media and "real work".

Focus on doing social media marketing that works for YOU! There is no one-size-fits-all formula.
Have a plan and a vision. Set goals for your social media and check when you reach those goals.
Know your community and what they are looking for.
Don't over think every post you make.
Hear more than just the sound of your typing. What I mean is listen to what others are saying about your business or within your industry. You have to hear the conversation in order to respond and be a part of the conversation.
Use tools like TweetDeck, Hootsuite and dlvr.it to manage and schedule posts.
Social media shouldn't take the place of other marketing and networking efforts.

Probably one of the most important things to remember about social media is to relax and enjoy community to your audience.

How to NOT feel overwhelmed by social media

Managing your social media doesn't have to be an impossible task. There are several ways to manage your time efficiently. Entrepreneur recently published 12 experts' opinions about how to manage your social media marketing without feeling buried by the task. Here is what they had to say:

Don't leave your social-media time management to chance.
Use scheduling tools.
....You could also use Tweetdeck or Sproutsocial, or hire a social media marketing manager.
You may need to come to terms with the fact that A) You can't and don't have to be everywhere and B) If you aren't naturally able to engage, converse and create content, someone else might need to handle your social efforts.
Have a strategy.
Pick one social outlet that best serves your brand
Post the same "tweet" more than once.
Post/blog/tweet/pin/update when the mood strikes you.
Be human.
Keep it simple.
Don't force it.
Curate other great content, and offer up your personality.

For more explanation, read the original article.

Social Media Time Management (infographic)

While social media is a great tool to connect with people, it does take time, effort and resources. How can you make time for effective social media when you have so many other things to worry about in a 40-hour work week? This infographic has your answers.

You can look at your weekly social media obligations like this:

Updating social networks – 4 hours
Planning, writing, and publishing blog posts – 7.5 hours
Research and planning internal and external content to share – 4 hours
Curate and share content – 2.5 hours
Engaging with your community – 4 hours
Monitoring brand mentions online – 2.5 hours
Developing campaigns, such as promotions and contests – 2.5 hours
Community growth – 2.5 hours
Strategy management and adjustments – 2.5 hours
Analytics Reporting – 2.5 hours
Contingency time for damage control or unexpected problems – 4 hours

Not everyone's time can be divided out like this, but you can use this model to get an idea of how much time you should be spending on what kinds of activities.

Need help managing your social media? Don't hesitate to call with questions!