If you didn't get a chance to attend the course, you can review the slides on SlideShare and see pictures on Curious Courses' Facebook page.
And keep your eyes and ears open for a future very hands on Facebook course...
Updates about the latest trends in social and content marketing for small- to medium-size businesses. Sponsored by Set Sails Media.
Showing posts with label LinkedIn. Show all posts
Showing posts with label LinkedIn. Show all posts
Recent Course about LinkedIn and Facebook
In late March I gave my third Curious Course about social media marketing. We focused on the psychology of why people use social media and how businesses can play off these motives to market their brand, how to better use Facebook and LinkedIn and discussed some third party tools to help manage our social media and make it a success!
Looking good on LinkedIn
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| Source |
Get a profile picture
When LinkedIn suggests new contacts for me and one of them doesn't have a profile picture I 1) can't be sure it's the same person I think I know and 2) am left to feel this person created a profile ages ago and then left it to die. Let me ask you, would you go to a job interview without showing your face? Most of us would say no, unless we have a very good and perfectly acceptable reason as to why. Having a profile picture is just as important as meeting someone face-to-face.
Complete your profile with current info
Let your connections on LinkedIn know what you're about - just like you would with a resume. This is great so your connections know what skills you have and can offer, but also helps LinkedIn suggest others to network with based on the content of your profile.
Connect and network
Ya got your picture. Ya got your content. Now get some connections! Quality connections are always worth more than quantity. So be sure you are requesting and accepting invites from people you know, trust or have a well-established reputation in your industry. TIP: When sending or receiving an invitation, LinkedIn usually creates a standard message for you. Forget that! Get personal and create your own "thanks for connecting with me" message.
Don't let your profile die!
Think of LinkedIn like a party. You're there in a room with lots of potential contacts. Don't just stand in the corner looking at everyone - or worse just staring down at the ground. Be a part of the party and chat with others. Compliment and converse to build professional relationships that will help further your career. TIP: Find ways that you can help others. This is an exceptional way to connect, make a solid new contact and demonstrate your expertise.
Ya got your picture. Ya got your content. Now get some connections! Quality connections are always worth more than quantity. So be sure you are requesting and accepting invites from people you know, trust or have a well-established reputation in your industry. TIP: When sending or receiving an invitation, LinkedIn usually creates a standard message for you. Forget that! Get personal and create your own "thanks for connecting with me" message.
Don't let your profile die!
Think of LinkedIn like a party. You're there in a room with lots of potential contacts. Don't just stand in the corner looking at everyone - or worse just staring down at the ground. Be a part of the party and chat with others. Compliment and converse to build professional relationships that will help further your career. TIP: Find ways that you can help others. This is an exceptional way to connect, make a solid new contact and demonstrate your expertise.
Source: Social Media Today
What does your LinkedIn day look like?
LinkedIn has a new fantastic feature to help you network with your contacts. It's called Your Day and gives you an overview of what's going on today: contacts' birthdays, work anniversaries, promotions, travel plans, conversations with others in your network, etc. This information is perfect for congratulating contacts on milestones, joining conversations and planning impromptu meetings. Everyone gets birthday congrats on Facebook, but posting one on LinkedIn is sure to get noticed.
To use this feature, simply log into the LinkedIn and visit Contacts on the drop-down menu. At the top of your contact list you should see something like this:
From here is really easy to let your contacts know you are in touch with what's going on in their worlds.
You can even take this a step further and sync the Your Day feature with your calendar and email contacts. Not a bad way to keep fresh your business contacts!
To use this feature, simply log into the LinkedIn and visit Contacts on the drop-down menu. At the top of your contact list you should see something like this:
From here is really easy to let your contacts know you are in touch with what's going on in their worlds.
You can even take this a step further and sync the Your Day feature with your calendar and email contacts. Not a bad way to keep fresh your business contacts!
Group training just announced! LinkedIn and Facebook for your brand
Curious Courses and I are teaming up for a third time to offer an "all you need to know" training session about social media marketing. Details below or on Curious Courses' website.
I have to say that I am really excited about this course and can't wait to share my knowledge with you!
Date: Thursday, 20th March 2014
Time: 19.00 – 21.30 (2.5 hours)
Speaker: Ashley Ringger, Set Sails Media
Venue: Living Sense, Sihlquai 253, 8005 Zurich
Price: CHF 70 per person
If your brand can’t be found on social media, you are losing rapport with customers! Discover new ways to manage social media and make sense of your efforts. Improving your skills means improving your brand’s online presence and is one of the most effective ways to get your brand seen and expand your network.
Whether you are new to social media or have been posting for years, you’ll learn the realities of using social media, how to relate to customers and how to make it easier to manage.
Back for the third time with Curious Courses, Ashley will get specific about why and how to use social media, various tools to manage Facebook and LinkedIn effectively, what kinds of content to post on each network, appropriate behaviour as a brand on social media, and how to engage with your customers and other brands.
The agenda for the night will cover:
- Psychology of Social Media; why people use it, what they want and how to hold people’s interest?
- Facebook; who is using it, how it works and how posts are seen, advertising, built-in tools, types of content and customer service
- LinkedIn; who uses it, your profile, group participation, promoting your brand and services, types of content
- Tools: Hootsuite, dlvr.it, scheduling, blogging
Make Social Media work for you, get your brand out there. Sign up for a space on this popular course now.
BBC Capital article featuring Set Sails Media
Thanks to the recommendation of the EPWN, I was put in touch with Liz Garone to be interviewed as part of her BBC Capital article How to get a recruiter to notice you on LinkedIn.
My contributions are in the second section, but please read the whole article and learn something new about using LinkedIn to network and promote your brand.
My contributions are in the second section, but please read the whole article and learn something new about using LinkedIn to network and promote your brand.
Social media marketing in just 30 minutes
I know how it is. At the start of the work day you have every intention to finally catch-up on your social media marketing. Somehow, as the day goes on, you do manage to schedule new clients, prepare invoices and write a presentation, but ... where did the time for social media go?! Well let me ask you, do you have 30 minutes a day to spare? That's all it takes to have a good, strong social media presence.
Don't waste another minute and start following these tips on the infographic below:
- 10 minutes on Twitter to respond, schedule and share
- 6 minutes on Facebook to like and share
- 6 minutes on LinkedIn to promote, comment and question
- 4 minutes on Pinterest to pin and interact
- 2 minutes on GooglePlus to share and converse
- 2 minutes on Instagram to share visual content
Your Social Media Dimensions Cheat Sheet [infographic]
We all know how important images are when posting on social media. Photos get four times more engagement as just posting an update! But what you see on your computer may look different once posted to Facebook, Google+, Twitter, Pinterest, Instagram, YouTube or LinkedIn. Each of these platforms has very specific image size guidelines for each kind of image you can upload. Follow the guide below to maximize your visual exposure.
Using LinkedIn for Marketing
LinkedIn is the online B2B marketing tool. If you're not already using LinkedIn, here are some reasons why you should look into opening an account. If you are on LinkedIn, here are some reasons to better your marketing efforts.
1. Set-up and use your company page
This is like a personal profile for your business. You can add attractive banners with your company logo, post status updates, display slide presentation content, promote services and products and build an audience.
2. Join groups
There are millions of groups on LinkedIn that you can be a part of. Finding groups that your customers participate in means finding a more direct line of communication to reach them. Choosing 2-3 groups join and converse in is enough to start.
3. Share meaningful content
Don't just post to post. Consider the value of what you are posting. Make sure it is relevant and interesting for your industry. Not only will people be more likely to click and read your content, but you will be seen as a valuable contributor to the online conversation.
4. Encourage sharing and liking of your content
You want people to start a conversation from the content you post. Asking a questions or encouraging comments helps get things going. Once you do get a comment, replying it key!
5. Listen and participate
Just like you would do when joining a group conversation, listen to what others have to say and join in.
6. Set-up a LinkedIn group
When you start your own group on LinkedIn you are not only establishing yourself as a thought leader in your industry, but it also puts you in a position to moderate content and develop relationships within the group. But beware! Starting a group means you are in charge of it. That includes posting regularly, encouraging discussion and ensuring posts stay on topic.
7. Ask for recommendations
You and your page have the recommendations features. This means you can ask people you have personally worked with or customers to leave remarks about their experience. Recommendations are great to increase your brand's credibility.
8. Use LinkedIn services
There are many paid services that LinkedIn offers including premium profiles and ads. LinkedIn ads allows you to target people rather than just keywords - a feature not offered by Google.
9. Monitor performance
Just like any activity in business, it's important to measure and set benchmarks. LinkedIn provides stats on the number of followers your company has, number of people joining groups, how often posts are shared or clicked, how many people visit your company page, and the click through to your website.
To keep learning more about social media, follow Set Sails Media on LinkedIn.
Using Social Media to Land a Job (video)
Considering a career move? Amy Jo Martin explains how to use LinkedIn, Twitter and Facebook to find what you're looking for.
Before you start:
- Consider how to build your personal brand
- Choose which platforms you want to use
- Stay engaged with your audience and those you contact
- Have you resume and references ready
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