A successful content strategy will use distinct types of content to connect with customers, leverage community influencers for outreach and publicity, engage users through an interactive blog, and learn from the successful community-building efforts of partners and competitors.
DEVELOP A STRATEGY BASED ON CONTENT TYPE
John Jantsch, author of “The Commitment Engine – Making Work Worth It,” explains that individual pieces of content must combine to form a cohesive total body of work, designed to serve your business community over time.
Jantsch identifies five primary types of content:
- Trust Building
- Community contributed
Read on here.