The facts are that 77% of business claim they acquired a customer through Facebook. Thirty-four percent have used Twitter for leads and 20% have actually closed a deal. LinkedIn is an amazing 277% more effective than Facebook and Twitter for generating leads. Seventy-seven percent of B2B marketers have acquired a customer through LinkedIn.
Social media is currently producing more leads than trade shows, telemarketing or direct mail. Want to get even more from social media? Have your company's CEO post. Seventy-seven percent of customers say they are more likely to purchase from a brand whose CEO uses social media.